India Online Shopping Sale Calendar

The same product can go on its steepest discount of the year two or three separate times, under two or three completely different sale names, depending on which platform you’re watching. If you don’t know the names, it’s easy to miss the window entirely — you see “sale” banners constantly, and it’s hard to tell a routine promotion from the one that’s genuinely the platform’s biggest event of the season.

This isn’t a “here are the exact 2026 dates” post — platforms typically confirm those about a week beforehand, and we’re not going to guess at specifics we don’t actually know. What’s useful ahead of time is knowing the real event names and the rough season each one lands in, so you recognize the big one when it actually shows up.

Amazon — Great Indian Festival, and the Freedom Sale

Amazon’s flagship event is the Great Indian Festival, which lands in the festive season (broadly the Dussehra–Diwali window). It’s generally the single biggest Amazon sale of the year, with the deepest bank-offer stacking on top of the headline discounts. Amazon also runs a separate Freedom Sale around Independence Day in mid-August — smaller than the festive event, but still a genuine sale window, not just marketing. We’ve covered that one in detail separately: see our Independence Day sale prep guide.

Flipkart — Big Billion Days

Flipkart’s answer to the festive season is Big Billion Days, timed to land around the same broad window as Amazon’s Great Indian Festival — the two genuinely compete head-on during this period, which is exactly when cross-checking both platforms matters most. It’s Flipkart’s biggest event of the year by a wide margin, and where it tends to push its steepest cuts on electronics and mobiles specifically. See our Big Billion Days & Great Indian Festival 2026 guide for what to expect from both based on how they’ve run in past years.

Myntra — End of Reason Sale (EORS) and Big Fashion Festival

Myntra actually runs two different flagship events, and mixing them up is easy because both get called “the Myntra sale.”

The End of Reason Sale (EORS) is the one most people know by name. It runs twice a year — a mid-year edition around late May into June, and a year-end edition around early December (confirmed via Myntra’s own blog: EORS-23 ran December 5-14, 2025, and EORS-24 ran May 29-June 14, 2026, both with a one-day VIP early-access window ahead of the general sale).

But Myntra’s festive-season event is separate: the Big Fashion Festival, which lands around late September into early October, going head-to-head with Big Billion Days and the Great Indian Festival. If you’re shopping fashion during Diwali season, this is the Myntra event that matters, not EORS. Insiders typically get a day of early access before it opens to everyone. See our Myntra Big Fashion Festival & Ajio All Stars Sale guide for what’s expected this year.

Ajio — Big Bold Sale and All Stars Sale

Same pattern here, and same easy confusion. The Big Bold Sale is Ajio’s mid-year event, running in roughly the same late-May-to-mid-June window as Myntra’s mid-year EORS (confirmed via Reliance Industries’ own press releases on the 2026 edition) — the two competing head-on for the same fashion shopper.

Ajio’s festive-season flagship is the All Stars Sale instead, which lands around October and tends to run noticeably longer than the others — closer to three weeks than the ten-day bursts you see on Flipkart. Worth knowing if you’re comparing fashion prices during festive season and wondering why Ajio’s sale seems to still be going after everyone else’s has ended.

How to actually use this

None of these events publish exact dates far in advance, so the honest, practical approach is: know the names above, and follow along for the real trigger rather than trying to predict it yourself. Our Telegram channel posts deals live as each platform’s event actually starts — that’s a more reliable signal than any calendar guess, ours included. Best Deals Today on the site tracks the highest-scoring picks if you’d rather check in periodically than follow live.

Since the festive-season events (Great Indian Festival and Big Billion Days) genuinely overlap in timing, that’s the single best argument for not committing to one platform out of habit — see our full Amazon vs Flipkart vs Ajio vs Myntra comparison for where each one tends to be strongest.

Common questions

When is Flipkart’s Big Billion Days? In 2026 it starts October 9, with early access October 8 — confirmed by Flipkart. Amazon’s Great Indian Festival opens a day earlier on October 8, and Myntra’s Big Fashion Festival on October 7. See our Big Billion Days and Great Indian Festival 2026 guide for the full breakdown.

Are Great Indian Festival and Big Billion Days the same dates every year? They land in roughly the same broad festive-season window, but exact start dates shift year to year and are only confirmed shortly beforehand. We won’t publish a specific date until it’s actually announced.

Which is bigger — Amazon’s Great Indian Festival or Flipkart’s Big Billion Days? Neither is consistently bigger across every category — it genuinely depends on what you’re buying that year. This is the same reasoning behind checking both rather than assuming one wins outright.

Does EORS or Big Bold Sale happen more than once a year? EORS confirmed, twice — a mid-year edition around late May/June and a year-end edition around early December, per Myntra’s own past two editions. Ajio’s Big Bold Sale has run in the same mid-year window; whether it also runs a separate December edition isn’t independently confirmed here, so we’re not claiming that pattern for Ajio specifically.

So what’s Myntra’s and Ajio’s festive-season sale actually called? Different events entirely, and this trips people up constantly. Myntra’s festive event is the Big Fashion Festival (roughly late September into October), not EORS. Ajio’s is the All Stars Sale (roughly October, and it runs longer than most), not the Big Bold Sale. If you search for “Myntra EORS” during Diwali season you’ll be looking for the wrong sale.

Is there a sale calendar I can just bookmark with exact dates? Not a reliable one — any page claiming exact future dates months in advance is guessing. Following our Telegram channel is the more accurate way to know the moment an event actually starts.